Content marketing, case studies and marketing automation On Tap
It’s unusual to get the opportunity to support a humanitarian cause, while at the same time helping a technology client better understand how its market is evolving. But, my work with OutSystems has provided precisely this opportunity.
The truth – shoddy statistics, dressed up as analyst insight. If you follow the Low-code platform market, then you have probably seen this supposed league table, recently promoted with the incendiary title – “Lots of Low-code vendors have already been rejected”.
At first glance the report seems sensational. Surely Forrester would not publish such metrics? Closer inspection of the article reveals shoddy statistics and some rather underhand tactics being used by two vendors and a research report writer who should know better!
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