Helping you tell better stories
We produce great case study videos for software companies. That may seem rather niche, but we think its really important. Because, providing your prospects with authentic stories direct from your customers, is the best way to start a conversation.
Customer stories provide the proof that your technology really delivers. And they're the feedstock for successful, believable content marketing.
If you'd like to improve your storytelling, take a look at the examples below. Then get in touch to see how we can help.
Great case study videos
Really great case study videos are like a ‘virtual site visit’ – they take the audience right into a business to see the improvements that have been delivered. That’s so much more interesting than just a talking head interview. Here are some examples of great case study videos we've produced for software companies:
Operational excellence at ITV with Low-code approach
ITV explain their Low-code approach to operational excellence, illustrated by two experimental projects that delivered very fast results.
Improving customer experience for 23 million customers
Probably the single most impactful piece of marketing collateral developed for MatsSoft during 2015.
Process improvement can really help save lives!
Heartwarming story that shows how improving supply chain processes makes a real difference to RNLI’s capacity to save lives at sea.
Process underpins $5Bn steel processing plant in Alabama
Shown at several conferences and used online by TIBCO, this video was described as “the best case study video I’ve ever seen” by TIBCO’s PR agency.
Mortgage application approvals fly thanks to MATS
Case study shows how Accord (part of Yorkshire Building Society) achieved 3x growth of market share, while using MATS for mortgage processing.
Helping to build a business case with video
This video was commissioned by the end client not the software vendor. It helped them build the business case for $550K additional software.
Guide Dogs for the Blind
How process underpins strategic change program
Produced for the Nimbus user conference, this story caught Gartner’s eye; which led to Guide Dogs presenting at Gartner’s BPM Summit to an audience of 500 people, for free!
Finance Transformation and shared services
This video was used at SSOW, Europe’s largest shared services and outsourcing conference. Seen by 500 delegates it produced a pipeline of over $500k from 13 prospects.
Making Twinings a great place to work
A half day site visit produced this impactful case study that was used at Nimbus user conference and then promoted by PEXNetwork and APQC to thousands of members.
What makes Low-code platforms different to BPM?
This video generated over a 1,000 leads, 8 pipeline opportunities and kept MatsSoft front of mind with Clay Richardson Forrester analyst.
Forrester with Mott MacDonald
Interviews with customers as well as excerpts from the conference. Created as a conference recap to generate registrations for the following year’s event.
Watch the video and find out more
Example Conference Opener Video
Grab the attention of your audience
If you're planning a conference we can help you get proceedings off-to-a-great-start, with a powerful, attention grabbing, custom video that sets the theme for your conference. Although each video is custom made, we follow a standard methodology to storyboard the content and ensure we deliver exactly what you want, right first time. Contact us to find out more.
Watch the video and find out more
Articles, eBooks and white papers
Thought leadership blog for TTS
What is wasting your IT training budget?
I wrote this article for TTS Knowledge Solutions in 2013. We used it to promote a webinar we hosted on TrainingZone.co.uk The piece combines my knowledge of lean process improvement and enterprise software training. Results – over 2,000 reads and 45 registrations for the webinar.
Read the article here
eBook for TTS
The 7 deadly sins of IT training
This eBook was the single greatest source of leads for TTS-UK in 2013. Published here. I enjoyed pushing the Marketing Director slightly outside of his Germanic comfort zone. Shame that his final edit screwed up my “hospital pass” analogy. Thankfully the rest of the article survived unscathed.
Read the eBook here
White paper for bizagi
Untangling Spaghetti BPM
Bizagi came to me in 2013 with a problem. “People don’t understand our most important USP.” They wanted a white paper that set the record straight. Of course I was happy to oblige.
Read the white paper here
Low-code thought leadership on PEX Network
PEX Network made me a columnist in 2015. I wrote a monthly column on Low-code, which was a great way to leverage the extensive video interview I did with Clay Richardson at Forrester in June 2015.
Read low-code corner here
Get in touch
We've been creating great case study videos for software companies for over ten years. We've perfected the approach, so its reliable, cost effective and fast. So get in touch to find out how we can help you create some great case study videos of your own.