Operational excellence at ITV with Low-code approach

ITV explain their Low-code approach to operational excellence, illustrated by two experimental projects that delivered very fast results.

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Improving customer experience for 23 million customers

Probably the single most impactful piece of marketing collateral developed for MatsSoft during 2015.

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Process improvement can really help save lives!
Heartwarming story that shows how improving supply chain processes makes a real difference to RNLI’s capacity to save lives at sea.

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Process underpins $5Bn steel processing plant in Alabama
Shown at several conferences and used online by TIBCO, this video was described as “the best case study video I’ve ever seen” by TIBCO’s PR agency.

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Mortgage application approvals fly thanks to MATS
Case study shows how Accord (part of Yorkshire Building Society) achieved 3x growth of market share, while using MATS for mortgage processing.

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Helping to build a business case with video
This video was commissioned by the end client not the software vendor. It helped them build the business case for $550K additional software.

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How process underpins strategic change program
Produced for the Nimbus user conference, this story caught Gartner’s eye; which led to Guide Dogs presenting at Gartner’s BPM Summit to an audience of 500 people, for free!

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Finance Transformation and shared services
This video was used at SSOW, Europe’s largest shared services and outsourcing conference. Seen by 500 delegates it produced a pipeline of over $500k from 13 prospects.

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Making Twinings a great place to work
A half day site visit produced this impactful case study that was used at Nimbus user conference and then promoted by PEXNetwork and APQC to thousands of members.

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The following video interviews show how business partners, industry analysts and customers can be brought together to create insightful, thought leadership content that can really make your company stand out.

What makes Low-code platforms different to BPM?
This video generated over a 1,000 leads, 8 pipeline opportunities and kept MatsSoft front of mind with Clay Richardson Forrester analyst.

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Two perspectives on innovation
At the last count this interview had generated 2820 views on Innovation Enterprise and has been a very successful source of leads for MatsSoft in the public sector.

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Innovation and Low-code
This extended interview has been serialised as eight videos, driving extensive lead generation for MatsSoft. Great value from a 50 minute interview that combines three customer success stories with insight from Forrester.
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Conference Recap
Interviews with customers as well as excerpts from the conference. Created as a conference recap to generate registrations for the following year’s event.
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Grab the attention of your audience
If you're planning a conference we can help you get proceedings off-to-a-great-start, with a powerful, attention grabbing, custom video that sets the theme for your conference. Although each video is custom made, we follow a standard methodology to storyboard the content and ensure we deliver exactly what you want, right first time. Contact us to find out more.
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SlideShares are great as as top of funnel attention grabber. You can expose a lighter hearted side to your brand. Push the boundaries – use humour, be provocative and opinionated. Here are two great examples:

Slideshare Rant
This Slideshare was developed with Radix Communications, a great B2B tech copy writing agency that I’ve collaborated with since early 2015. A top of funnel content piece, which finishes with a call to action – to download the related eBook.
Read the rant here

Cr4p - The Content Marketing Deluge
The original rant. I was fortunate to hire Velocity in 2015 for MatsSoft’s brand refresh. I learnt a huge amount from Stan and his team, who seem to be going from strength to strength. They won CMA Agency of the year in Sept. 2016.
Read the rant here

Here are a few other examples of successful content pieces that I’ve produced for clients over the past few years:

What is wasting your IT training budget?
I wrote this article for TTS Knowledge Solutions in 2013. We used it to promote a webinar we hosted on TrainingZone.co.uk The piece combines my knowledge of lean process improvement and enterprise software training. Results – over 2,000 reads and 45 registrations for the webinar.
Read the article here

The 7 deadly sins of IT training
This eBook was the single greatest source of leads for TTS-UK in 2013. Published here. I enjoyed pushing the Marketing Director slightly outside of his Germanic comfort zone. Shame that his final edit screwed up my “hospital pass” analogy. Thankfully the rest of the article survived unscathed.
Read the eBook here

Untangling Spaghetti BPM
Bizagi came to me in 2013 with a problem. “People don’t understand our most important USP.” They wanted a white paper that set the record straight. Of course I was happy to oblige.
Read the white paper here

Low-code corner
PEX Network made me a columnist in 2015. I wrote a monthly column on Low-code, which was a great way to leverage the extensive video interview I did with Clay Richardson at Forrester in June 2015.
Read low-code corner here

We've been creating great case study videos for software companies for over ten years. We've perfected the approach, so its reliable, cost effective and fast. So get in touch to find out how we can help you create some great case study videos of your own.