It’s unusual to get the opportunity to support a humanitarian cause, while at the same time helping a technology client better understand how its market is evolving. But, my work with OutSystems has provided precisely this opportunity.
The truth – shoddy statistics, dressed up as analyst insight. If you follow the Low-code platform market, then you have probably seen this supposed league table, recently promoted with the incendiary title – “Lots of Low-code vendors have already been rejected”.
At first glance the report seems sensational. Surely Forrester would not publish such metrics? Closer inspection of the article reveals shoddy statistics and some rather underhand tactics being used by two vendors and a research report writer who should know better!
This eBook addresses the sobering statistic that nearly 70% of IT projects fail in some important way. So how should you plan for survival? I wrote this for TTS, and this single article generated more leads for them in the UK than all their other marketing campaigns combined, in 2013. Process improvement meets eLearning …
Where should case studies fit in your content marketing funnel? Are they middle or bottom? For some buyer personas, could they even be near the top? Read on to learn why case studies should probably be getting renewed focus in your content marketing plans.
If analyst relations feels like “a lot of uphill”, and you’re a small or emerging technology vendor, read on and learn how you can punch above your weight with a five step process for successful AR. Maybe you need a guide who’s done this before? Perhaps I can be your sherpa!